At Canovation, we believe the next generation of progress lies in uniting the five drivers of packaging innovation into a single solution, one that strengthens circularity, enhances consumer experience, and unlocks value across the entire supply chain.
For more than two centuries, the metal can has set the standard for preservation, performance, and recyclability. Yet today, the packaging industry finds itself at a crossroads, operating one of the most optimized manufacturing systems on Earth, while facing a world that demands more innovation, convenience, and sustainability than ever before.
At Canovation, we believe the next generation of progress lies in uniting the five drivers of packaging innovation into a single solution, one that strengthens circularity, enhances consumer experience, and unlocks value across the entire supply chain.
The Five Drivers of Packaging Innovation
Every meaningful advancement in packaging has historically aligned with one or more of the following five drivers:
- Ecology & Sustainability: Reducing waste and supporting a circular economy.
- Economics: Achieving efficiency, scalability, and profitability.
- Health, Safety & Compliance: Ensuring integrity, protection, and regulatory confidence.
- Branding & Marketing: Turning packaging into a storytelling platform.
- Consumer Experience: Delivering usability, functionality, and emotional connection.
For decades, innovations in metal packaging have led progress in each category, but no single development has ever unified all five drivers at once.
- Ecology & Sustainability: From tinplate to aluminum, the can has always been circular by design. Aluminum’s high scrap value and 95% energy savings in recycling make it the most sustainable large-scale packaging material.
- Economics: Industrialization, automation, and global standardization made cans affordable, efficient, and widely accessible.
- Health & Safety: Metal solved the age-old challenge of safe food preservation, protecting consumers for over 200 years.
- Branding: Lithography transformed cans into marketing canvases, evolving into today’s “360° billboard.”
- Consumer Experience: From the invention of the can opener to modern pull-tabs, packaging has continuously evolved for convenience and inclusivity.
Today, metal packaging is stronger than ever, but the next breakthrough requires integrating these drivers, not optimizing them in isolation. Incremental improvements are no longer enough. The next leap will come from solutions that align sustainability, cost, safety, branding, and user experience into a single, scalable design.
That vision is embodied in CanReseal®, our all-metal, resealable can for food, beverage, and other consumer-packaged goods.
Here’s how CanReseal addresses each of the five drivers:
- Maintains the circularity and recyclability of aluminum.
- Uses a single 3xxx series alloy design to simplify recycling and improve material recovery.
- Integrates into existing can-making, filling, and supply chain logistics.
- Extends product freshness and reduces waste.
- Creates new premium branding opportunities from the closure with a “360° Plus Billboard.”
- Delivers true consumer convenience with resealability, portability, and familiarity.
It’s not about reinventing the can; it’s about completing its evolution
Metal packaging remains the most sustainable, efficient, and trusted format on the planet. But the story isn’t finished. The future belongs to innovations that make circular systems perform like reuse systems, closing the loop through design simplicity, material integrity, and scalable economics. That’s The Future of Sustainable Packaging™.
