Drink companies worldwide are grappling with the urgent need to address the escalating problem of plastic pollution. While some have made commendable efforts to improve recycling rates and incorporate more recycled materials in their drinks packaging, the underlying challenge lies in reducing our reliance on plastic altogether. Plastic is often the cheapest and most convenient option, making it difficult to convince both brands and consumers to shift away from this widely used material. However, as responsible consumers, it’s essential for us to recognize our voice and the power of our choices in driving positive change. That’s where Canovation’s breakthrough technology, CanReseal®, comes into play, offering a sustainable solution that combines convenience, cost-effectiveness, and environmental responsibility.
Plastic bottles continue to dominate the beverage packaging landscape due to their cost-effectiveness and convenience. While beach clean-ups and other initiatives have undoubtedly made a difference in improving the environment, the primary goal is usually to clean up the mess, rather than put an end to plastic production altogether. To truly make a lasting impact, we need to embrace sustainable alternatives that prioritize the well-being of our planet.
Canovation’s revolutionary CanReseal® technology presents an innovative and viable alternative to traditional plastic packaging. Unlike previous attempts at resealable aluminum options, CanReseal® provides consumers with the convenience and cost-effectiveness they seek, without compromising sustainability.
CanReseal® utilizes a two-part system that seamlessly combines with the standardized beverage can body. The first component is the ring end, which features twist-top threads, resembling the familiar functionality of plastic bottle caps. The second component is the closure, designed to fit securely into the ring end, creating an air and liquid-tight seal. This unique air and liquid-tight technology ensures that consumers enjoy the same level of convenience they are accustomed to with plastic bottles.
One common challenge with resealable aluminum options has been the substantial price markup, however, CanReseal® breaks this barrier with a smalll 20% increase in cost. Traditional beverage can ends constitute approximately 20% of the overall can cost, making it a simple transition to combine two ends together. CanReseal® offers consumers the desired convenience and sustainability at an affordable price point, facilitating the transition away from single-use plastics.
As responsible consumers, we hold the power to shape the future. By consciously choosing sustainable alternatives like CanReseal®, we can exert pressure on companies to prioritize environmental responsibility. Through our collective actions, we can create a ripple effect that encourages the industry at large to embrace positive change.
Canovation’s CanReseal® technology offers a transformative solution to the environmental challenges posed by single-use plastic packaging. With its unique resealable aluminum design, CanReseal® provides consumers with the convenience they desire while reducing their environmental footprint. By adopting CanReseal® and supporting sustainable packaging initiatives, we can drive the industry toward a future where sustainability and consumer convenience are not mutually exclusive. Join us in embracing change and championing The Future of Sustainable Packaging™ with CanReseal® as the Pollution Solution®. Together, we can make a significant difference in safeguarding our planet for future generations.
