FMCG might be a newer acronym for many readers. It stands for ‘Fast Moving Consumer Goods’ and can be used to describe large brands that sell massive quantities of their products. It is our consumerism lifestyle that has led to these FMCG companies. Due to simple supply and demand economics, large corporations did what they needed to do to provide their customers with the products and services they desire. For example, large food and beverage companies could be considered FMCG companies because they move so much of their product in any given period. The bright side of this situation is that we now appreciate the commodities of modern-day living. The downside, however, is that increased consumption translates into increased waste and pollution. 

One way to curb this problem is to use materials that would allow for a more circular economy. Much of the waste from consumers is the packaging in which their products are sold. In today’s world, once a package delivers the product it was protecting it has fulfilled its duties, but what needs to happen once a package has served its purpose? We need to use packaging that can be used repeatedly rather than ending up in a landfill or the natural environment after being used only a handful of times. Materials like aluminum open the doors to The Future of Sustainable Packaging™. Aluminum is infinitely recyclable, in fact over 70% of aluminum ever created is still in circulation today. Not to mention, with clean and renewable energy on the rise, aluminum becomes even more attractive because the most notable downside of aluminum as a material is the energy required to create virgin aluminum. The combination of renewable energy sources as well as a circular aluminum economy gives FMCG brands the tools they need to meet their customers’ demands without having to worry about polluting the environment. 

FMCG brands are not in the wrong for simply giving their customers what they demand but waste and pollution are major consequences of doing so. Offering companies a better alternative to packaging their products will benefit everyone involved. Consumers are demanding more sustainable options when they go to the store or buy products online and businesses that offer their customers the options they are looking for will win their support.